COFFEE ROASTING & RETAIL
Coffee Roasting and Retail lifts the lid on the aromas, sights and sounds of leading Bay Area coffee businesses. New and aspiring coffee business owners will learn hands-on techniques and practitioner skills as well as the personal stories of successful roasters, wholesalers, retailers and coffee shop owners.
Students will gain invaluable insights into the culture and business of coffee as we explore tools and methods for sourcing, roasting, cupping, selling and serving. We’ll also go behind the scenes to explore coffee business staffing, financing and fundraising, giving new business owners the knowledge to start or improve their coffee ventures.
As a student of our Coffee Industry Intensive you become part of a growing network of Food Craft Institute students and alumni who share knowledge and resources and have on-going access to Food Craft and Eat Real Festival contacts, marketing and connections. Students will gain valuable contacts in the coffee business and become part of an extensive network of industry leaders. Your success is our success so we will do everything we can to prepare you for advancing your coffee business!
This course is a four-day intensive: Sunday-Wednesday.
Course days are typically held between 9am-5pm each day.
Our 2017 course was a roaring success and we can’t wait until 2018. Here’s our 2017 lineup as an indication of what’s to come!
Blue Bottle, Vanessa Gates Mowell, Retail Initiatives Manager & Mallory Leight, Coffee & Retail Trainer
Modern Coffee, Kristen Nelson, Founder
Bay Area Co-Roasters, Jen Apodaca, Director of Roasting (Royal Coffee)
Roast Co, Alex Roberts, Founder and Master Roaster
The Crown: Royal Coffee Lab & Tasting Room, Kevin Morales, Coffee Trader & Chris Kornman, Education and Lab Manager
Jittery John’s, Diana Ellis, COO & Michael Pappas, Technical Product Manager
Sweet Maria’s Coffee, Byron Dote, Marketing Manager
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“Completing the Coffee Roasting and Retail course has impacted my business in ways both simple and profound. I went from reading books and watching videos on roasting to actually roasting and interacting with experts in the industry. I met great people who I am working with at the moment to develop and launch our coffee roasting company.”
Jose Rodriguez, Akat Cafe Kalli and Sin Fronteras Coffee