Chico Chai is micro-brewed and simmered slowly in small batches by hand using freshly ground organic spices combined with fair trade, organic Tea. Each batch is lightly sweetened with organic, unrefined sugar, using far less sugar than most mainstream chais.
Chico Chai began in the spring of 2004, when owner Sarah Adams saw a need for fresh, handmade chai in her hometown of Chico. She had enjoyed brewing her own chai at home for years, and thought other people might enjoy it as well. She started making chai a couple of gallons at a time, selling it to a few coffeehouses, and at the farmers market. The chai was well-received, and the business steadily grew. Her chai is now sold at most independent coffeehouses, restaurants, and grocery stores in Chico and is expanding regionally. Despite its popularity, the business is still a small one, the product is still brewed in small batches, by hand, with close attention paid to detail and quality.
- Business Operations, May 02 May 03