Eric La Brecque
Over the past two decades, Eric La Brecque has pursued an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics.
Viewing brand development as equal parts business discipline and art form, he and his team have successfully addressed complex communications challenges for everything from cities and retail destinations to beauty products and communications technologies. In addition to helping clients achieve their business objectives through helping to strengthen their connection with their audiences, he is dedicated to advancing brand practice through the ongoing development of tools and methods.
Most recently, Applied Storytelling has also focused on helping clients to increase the value of their brand development initiatives by using the brand as a lens for identifying prospective business partners, new business opportunities, and additional sources of revenue.