Food Craft Institute and Eat Real in the News
SF Weekly 9/25/2012
Eat Real and Meatopia were featured in a dedicated post titled, “Food Porn From Last Weekend’s Eat Real Fest.” The post begins by stating that, “last weekend thousands of Bay Area with food lovers descended on Oakland’s Jack London Square for the fourth annual Eat Real Fest.” It goes on to highlight that, “local food vendors were on hand to provide bites of their food for $5 or less, there were plenty ofcraft beers and wines on hand.” Photos featuring Gerard’s Paella, Homeroom’s Mac and cheese, the Grilled Cheese Guy, Lima Peruvian Food, the butchery competitions, and images of many more delicious bites were included.
Grub Street SF 9/24/2012
The festival was featured in a comprehensive guide titled, “What to Eat at Eat Real, Starting Friday in Oakland.” A photo from last year’s event is included along with links to each highlighted event. Friday’s mentioned features include, Meatopia, the Brewer’s Summit, the pizza making demo, and various food trucks. The post highlights the Jam Bar and BaconMania on Saturday and recommends that readers “have an early brunch of delicious and cheap truck fare.” The post notes that the Milk-Fed-Brunch, sausage-making class, BBQ sauce demo and the Youki Ramen truck are not to be missed on Sunday.
7×7 SF 9/24/2012
Mary Polizzotti highlighted Eat Real Fest in her “Foodie Agenda” column. The post advises readers to “hop over to where the sun will probably be shining for Oakland’s Eat Real Fest. Starting, like, right now and continuing through the whole weekend (until the last keg is kicked on Sunday), this is your chance to indulge in all-you-can-eat-meat, 60 street food vendors, cooking demos, live entertainment, and loads of booze.”
SF Weekly 9/24/2012
Meatopia was featured in a dedicated post entitled, “Meatiopia Report and More From Oakland’s Eat Real Fest, Going on All Weekend.” A photo of Rodney Scott’s North Carolina pork and grits is included and the post begins by stating that, “we enjoyed food from some of the best meat chefs in the country last night To during the Eat Real Fest in Jack London Square.” The piece highlights the “pork shoulder, cheesy grits, and vinegar-y barbecue sauce from…Jim-n-Nick’s Bar B-Q.” Links to the Bare Bones BBQ Competition and the Eat Real Fest home page are included.
Bay Area Bites 9/24/2012
Eat Real and Meatopia were featured in a dedicated post titled,”Eat Real Festival Day 1 + Meatopia” which includes ten photos of the event, links to Eat Real/Meatopia and the event schedule. After detailing the setting and event, the post goes on to highlight that the event is the “West Coast version” of Josh Ozersky’s “New York City’s party of carnivores.” Highlighted favorites included, Jim ‘N Nick’s, Pizzaiolo, and the wood-fired cob oven.
SF Station 9/24/2012
Eat Real Fest’s beverage selection was featured in a dedicated piece titled, “Eat Real Fest— It’s Not Just the Food.” The writer shares that, “the Rye on theRoad team is creating this year’s cocktail program, which will highlight Oakland-based bartenders and their favorite cocktails. The Jam Bar will be the main beverage stage for the weekend with all cocktails at $7 and under.” Each day’s highlighted cocktails are included in the piece (recipes provided). A link to Eat Real’s homepage is included along with a photo.
Zagat Buzz 9/24/2012
Meatopia and Eat Real were featured in the “San Francisco Bay Area Weekend Planner: Eat This, Drink That.” The post begins by noting that “the Eat Real Festival starts tonight with its ticketed event Meatopia. If free or vegan is more your speed, head over to Jack London Square Saturday and Sunday for an endless line-up of DIY food crafting demos, butchery demos, live music and the Bay’s best street-food vendors (free, all weekend long, Jack London Square, 65 Webster St., Oakland, see complete details).”
SF Gate 9/24/2012
The festival was featured in the dedicated post, “Fourth annual Eat Real cheap jerseys Festival brings foodies out in Oakland.” The piece notes that, “foodies and gourmands alike flocked to Jack London Square this weekend for the fourth annual Eat Real Festival. The event, from Friday to Sunday, showcased street foods from around the globe, locally sourced wines and crafted microbrews, with an emphasis on sustainable and regional ingredients.” Charlie Rome from The Whole Beast was quoted and he mentioned that, “The organizers are really great, they make it easy for us to be here. It’s always crowded, always a good consumer group.”
Grub Street SF 9/24/2012
Eat Real was featured in a dedicated post titled, “What You Missed at Eat Real 2012.” The post raves that, “Oakland’s most popular food event, Eat Real, just finished its fourth annual outing at Jack London Square yesterday, and the street-foodies and food-craft enthusiasts came out in droves. Josh Ozersky kicked off the party on Friday with the first West Coast edition of his roving event Meatopia, and all weekend long there were a bevy of food trucks, BBQ happenings, DIY demos, and a fair bit of beer drinking going on.” A slideshow of photos is included and Daniel Patterson’s Milk-Fed-Brunch dishes are noted as a festival favorite.
Details magazine online 9/20/2012
Eat Real Fest was featured on Detailsmagazine’s blog, The Daily Details. In a post titled, “Meatopia Makes Its West Coast Debut on Friday,” the writer tells readers what to expect at the “extravaganza committed to showcasing all things meaty and delicious,” including quotes from Josh Ozersky. The post also notes that Meatopia has teamed up with Belcampo, calling out the sustainable farms, animal processing facility and soon-to-open butcher shop. A link to tickets and the address are included, along with a recipe for chef Nicole Brisson’s Carne Crudo.
DailyCandy SF 09/20/12
Under the “Nosh” subtitle, Eat Real is highlighted as a ‘celebration with dozens of the Bay’s best world! street-food vendors’ noting that DC readers can get their gourmet on with hands-on demonstrations for bread, cheese, pickles, jams, and condiments. Timing and location details are provided as well as a link to the event’s site.
Tasting Table SF 09/20/12
Reader’s are enticed to visit Meatopia, the ‘carnivorous indulgence’ kick-off to the festival, and components of Eat Real including the beer shed, food-skills demonstrations, etc. are highlighted along with the note that the event is free to attend. A logo of the ERF (provided) accompanies the piece and a link to the festival’s site is included. Eat Real is one of three events included in the roundup with Susan Feniger’s cookbook signing at Omnivore and SF Cocktail Week.
The Daily Meal 9/19/2012
Eat Real Fest was featured on The Daily Mealin a recipe post for The Blood Orange Marmalade Sour. The post began with “At Oakland, California’s upcoming Eat Real Fest, there’s one ingredient on show that you may not think to mix into your cocktails: jam.” The post called out the Jam Bar, “back by popular demand, making waves with its boozy jam concoctions,” noting that those who can’t make it can use Greg Lindgren’s recipe with Blue Chair Fruit Company’s blood orange marmalade.
Diablo magazine online 9/19/2012
Eat Real Fest is featured in Diablo magazine online in their Weekly Dish. The post includes the origin and photos of the fest and detailed highlights such as Meatopia, the Jam Bar, Kraut-a-thon and Milk Fed Brunch,including links for tickets and menu.
East Bay Express 9/19/2012
The Eat Real Fest was featured in additional coverage onEast Bay Express. The dedicated post provided a preview of not-to-be-missed activities and edibles at the fourth annual fest. The post highlighted Meatopia, including a link to purchase tickets for the opening night party, and also called out Forge, Youki, Satellite Republic and the Kraut-a-thon. Writer Luke Tsai also linked back to the coverage in the Mid-Week menu.
SF Weekly’s SFoodie 9/18/2012
The Eat Real Fest was featured in a dedicated post on SF Weekly’s blog, SFoodie. Titled “Celebrate Bay Area Food at This Weekend’s Eat Real Festival,” the article opened with “Over the past four years, across the bay, an annual institution has been not-so-quietly becoming the Bay Area’s premiere food event.” Wendy noted that the festival is hosted by Oakland’s Hello Food Craft Institute, calling out highlights such as the new Kids’ Zone, BBQ competitions, Jam Bar and Milk Fed Brunch, reminding readers that “all food and drinks wholesale jerseys are $5 or less and all activities are free.”
Rundown SF 9/18/2012
The Eat Real Fest was highlighted in a post entitled, “Food For Thought: East Bay Fest Supports Sustainable Eating.” The piece features the “locally produced street and craft food…more than 30 local breweries…vintages from more than 10 local vineyards” and DIY demos like the pizza-tossing demonstration. The event details (time, location, transportation) are included along with a link to the festival website.
East Bay Express 9/18/2012
The Eat Real Fest is featured on East Bay Express’ What the Fork column. The post provides background for The Butchers Guild Retreat, leading to details about Eat Real, “Meanwhile, it’s no accident that the retreat is taking place the same week as Eat Real, Oakland’s preeminent street-eats festival and all-around foodie extravaganza.” The article noted that Eat Real has featured cheap jerseys butchery competitions since its inception, but called out this year’s “full slate of contests” including the “Master Case Competition” 2pm on Saturday September, 22 at the MEATing Place.”
Oakland Local 9/18/2012
The Eat Real Fest and Meatopia were featured in a dedicated post entitled, “Eat Real Festival returns to Jack London this weekend— Sept. 21-23.” The piece highlights that, “participants learn food origins, who grows and makes it and how.” The Food Craft Institute is highlighted and the post shares that the mission is “to help revitalize regional food systems, build public awareness of and respect for the craft of making good food and to encourage the cheap nfl jerseys growth of American food entrepreneurs.” Meatopia’s west coast debut is featured and a link to ticket sales is included. wholesale nfl jerseys The post closes with additional festivalhighlights such as, the Jam Bar, Something’s a-Brewin Summit, the Kids Zone, and the Kraut-a-thon.
East Bay Express online 9/18/2012
The Eat Real Fest was featured on East Bay Express’ What the Fork column. The post provides background for The Butchers Guild Retreat, leading to details about Eat Real, “Meanwhile, it’s no accident that the retreat is taking place the same week as Eat Real, Oakland’s preeminent street-eats festival and all-around foodie extravaganza.” The article noted that Eat Real has featured butchery competitions since its inception, but called out this year’s “full slate of contests” including the “Master Case Competition” 2pm on Saturday September, 22 at the MEATing Place.”
San Francisco Business Times 9/17/2012
The Eat Real Fest was featured in a dedicated post entitled, “Anya Fernald brings fresh food to Oakland.” The piece begins by highlighting “the fourth-annual Eat Real Fest” which is, “part state fair, part block party [and] is all about promoting regionally-sourced, sustainably produced ingredients.” The writer introduces Anya, stating that she’s an “expert in sustainable foods, [and has] worked as a chef, baker, author and food activist.” The author also notes that she “helped spearhead the Slow Food movement, wrote a book on buying fresh, local food in California and co-authored a couple of publications on food and farming.” Additionally, she states that, “Fernald also founded Oakland’s recently opened Food Craft Institute, a school for artisan food companies, and is CEO of Belcampo Meat Co.” The interview continues with Anya’s replies to questions about the “real food” movement, accessibility of local/fresh food, Eat Real Fest’s growth, and her relationship with EatReal Fest/Belcampo/Food Craft Institute.
Eater SF 9/17/2012
The Eat Real Fest and Meatopia were featured in the ‘Coming Attractions’ section of Eater SF. The post highlights that, “this year’s edition of Eat Real Fest (September 21-23 in Oakland’s Jack London Square) is free but includes the option of a ticketed affair called Meatopia…the brainchild of food writer Josh Ozersky.” The piece highlights Chris Lilly’s participation and includes a link to Meatopia ticket sales.
The Eat Real Fest and Meatopia were highlighted in a dedicated post entitled, “Eat Real Festival Descends on Jack London Square This Weekend.” The post begins by stating that, “It’s time to get real- real hungry, real crowded and eat lots of real food at Oakland’s Eat Real Festival, which is being held this weekend at Jack London Square from Friday to Sunday.” Free entry and prices are explained along with details of “Meatopia, a ticketed opening night party based on cheap jerseys New York City’s premier meat-centric festival.” A link to Eat Real/Meatopia/ticket sales and a photo of the main stage from last year’s Eat Real Fest accompany the piece.
Frisco Kids 9/17/2012
The Eat Real Fest was featured in a dedicated post on Frisco Kids. The post starts by stating that, “if you like food, you’ll want to go to the 4th annual Eat Real Fest in Oakland.” The blog highlights that the festival is, “family-friendly and has a Kid Zone, with activities, demos and fun educational guides on how to eat well. They’ll have juice and nutritious snacks for the kids.” The Eat Real Fun Meat BBQ/butchery events, the Jam Bar, the Somethin’s a-Brewin Summit, the Kraut-a-thon and the Milk Fed Brunch are also featured in the post. Location, dates/times and links to the festival website are included.
The Bold Italic 9/13/2012
Eat Real and Meatopia were featured in a dedicatedpost entitled, “Meanwhile in Oakland…Meatopia is coming!” The post explains that Meatopia was, “founded by respected food writer (as in James Beard-winning good) Josh Ozersky nine years ago, Meatopia’s a mecca for the best and biggest meat-centric chefs to show off their skills and for flesh-hungry folks to chow down.” Details about the Concreet opening party are included along with a link to ticket sales. The post closes by cheap nba jerseys highlighting the butchery contests and goes on to say that the Eat Real Fest will be a great balance to the meat-centric events so that consumers can also get their fix of “greens and grains.” A photo of chef Santiago Garat carving lamb at Meatopia (provided) is included in the piece along with links to Meatopia and Eat Real’s homepages.
Inside Scoop 9/12/2012
Meatopia and the Eat Real Fest were highlighted in a dedicated post entitled, “Meatopia comes to Oakland’s Eat Real Fest at Jack London Square.” The post opened with a photo (provided) from the 2012 Eat Real Fest and begins by explaining that, “New York’s meat-centric culinary event that’s been dubbed the “Woodstock of Edible Animals” is “heading West, not to San Francisco, exactly, but to Oakland’s annual Eat Real Festival (Sept. 21-23 at Jack London Square).” A link to tickets and pricing information is included.
Grub Street SF 9/12/2012
The Eat Real Fest and Meatopia was featured in a dedicated post titled, “Brace for the Coming of Meatopia, September 21.” The post begins by highlighting that, “Eat Real returns next week in Oakland and this year it kicks off with the first West Coast edition of Meatopia, the New York-based meat-centric eventstarted by Josh “Mr. Cutlets” Ozersky, founding editor of Grub Street New York, Time columnist, and author of The Hamburger: A History and Colonel Sanders and the American Dream.” The post features the Eat Real kickoff party lineup, the DIY ketchup demo, the Brewers Summit, the opening of Belampo Meat Company, the Jam Bar and the Kraut-a-thon. Details of the Milk Fed Brunch are provided along with links to Eat Real/Belcampo and ticket sales.
Bay Area News Group 9/12/2012
The Eat Real Fest and Meatopia were featured/will be featured in all of the East Bay papers/online sites including: the Contra Costa Times, the Oakland Prepare Tribune, San Jose Mercury News, the East County Times, West County Times, Valley Times, Daily Review, Argus, et al.
The Eat Real Fest is included in a dedicated Tablehopper post titled “Eat Real Festival Taking Over Oakland September 21st-23rd.” The lengthy piece called out “more than 50 vendors” of “artisanal food, local businesses, DIY crafts” and more, noting free entry and event details such as the Jam Bar, 15 local breweries, marketplace and backyard farmers. Meatopia was described in detail, calling out the Butchery & BBQ contests, opening night party and more, including a link to the full schedule. Marcia may attend fest, we are following up for coverage in 7×7.
Grub Street SF 9/10/2012
Belcampo and the Food Craft Institute were featured in a dedicated post entitled, “Belcampo Meat Co. on Its Way to Marin in October; Good Good Jobs Fair This Week in Oakland.” The piece begins by highlighting that, “the recently launched Food Craft Institute in Oakland, which is the brainchild of some Slow Food folks, is hosting a job fair this Thursday at their Jack London Square headquarters for people seeking work at farms, farmers’ markets, and food production. They will also cheap jerseys China be hiring for their meat-focused retail arm, Belcampo Meat Company, which will be opening an old-timey butcher shop and restaurant in Larkspur in late October, cheap jerseys featuring sustainably farmed meat and poultry.” The piece closes by noting the date/times/location for the Good Food Jobs Fair. A photo (provided) of the Belcampo porchetta sandwich accompanies the piece along with links to Belcampo, Food Craft Institute and the Meatopia event page.
Brightest Young Things 9/7/2012
Brightest Young Things ran a separate, dedicated post detailing what to expect from Belcampo Meat Co and Food Craft Institute at Meatopia. The post featured – several photos from Meat Ups past, tempting readers with Belcampo’s meaty expertise. The post also teased offerings available at Meatopia, including the “Food Craft Institute’s Eat Real DIY stage” where guests can “make their own ketchup, mustard and Sriracha sauce,” plus “Uruguayan chef Santiago’s Lamb Uruguay Style with Chimichurri Sauce and Galletas de Campo.” Links to both Belcampo and FCI were included.
Brightest Young Things 9/6/2012
The Eat Real DIY stage and Belcampo Farms were featured in Brightest Young Things’ popular “Best Weekend jerseys Bets.” The post encouraged readers to attend Meatopia this weekend and to “be sure to pop by the Eat Real DIY stage where you can make your own ketchup, mustard and/or sriracha sauce, which you can test out on a totally sustainable, totally grass-fed wagyu hotdog from Belcampo Farms. And to all the vegans out there, I am so, so sorry.”
Food & Wine Jan 2012
The Food Craft Institute was covered in a feature titled “Start Your Own Food Business: Help for the Budding Good Entrepreneur” in which the soon-to-open school was profiled: The founders of Oakland, California’s massively popular Eat Real v?rlden! Festival are launching a new school with courses in marketing and production, designed for the aspiring food entrepreneur. Read here