Skill Nibble: Building Your Customer Base (Webinar)
This month: Building Your Customer Base – The Three Essential Marketing Tools (Webinar).
Jill Willett, founder of Coaching for Cooks, will focus the three essential marketing tools to build and strengthen your customer base, mailing list and partners. She’ll cover:
- Three key marketing strategies that every food maker should prioritize in order to grow their food business
- The one essential customer engagement system to have in place in order to grow your audience every month
- An exercise which you can implement immediately that puts these ideas into practice for your business
- The most important – and most overlooked – strategy that helps you instantly access hundreds or thousands of your ideal customers.
Jill Willett is the founder of Coaching for Cooks and a former food maker herself as the founder of a Bay Area-based organic baby food company As a marketing coach for food entrepreneurs, Jill works with food companies to create their “authentic marketing plan,” helping them get the word out about their business without feeling pushy or salesy. She’s also the founder of Triangle Food Makers, a group that brings together local food entrepreneurs over common issues, a cooking class instructor, a former blogger, an avid fermenter, and a proud mommy to son, Connor.
This Skill Nibble is for new food entrepreneurs, emerging food start ups, and seasoned food business owners.
Food Craft Institute has launched Skill Nibble, a series of monthly discussions for craft food entrepreneurs at our new home above Forage Kitchen.
On the third Wednesday of each month, we’ll welcome a different speaker to our Oakland classroom or to host a webinar. Join us for a lively discussion on topics that are at the forefront of entrepreneurial minds: legal issues, marketing strategies, product development, staffing practices, and many more. Aimed at sharing knowledge, resources and cementing community among early-stage food entrepreneurs, you won’t want to miss a single one!
Join us for knowledge, resources and community!
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