Skill Nibble: How to Stand Out as a Food Brand
This month’s Skill Nibble: How to Stand Out as a Food Brand.
Amy Hsiao, Chief Marketing Officer & Advisor at Far Leaves Tea, will cover:
- – The essentials of branding 101;
- – How brands knock out competitors successfully, a case study review;
- – Practical tips to build your own unique brand that buyers and consumers will love.
Amy Hsiao is the Chief Marketing Officer & advisor at Far Leaves Tea, a specialty loose leaf tea company with B2C and B2B businesses. She spent a decade in brand management for mega-brands Clorox, Hidden Valley Ranch, Brita, Greenworks, among others, while working with retailers such as Safeway, Wal-Mart, Target and CostCo. Amy was recognized by Brand Innovator’s Top 40 Under 40 award in 2016.
In 2017, FCI launched Skill Nibble, a series of monthly speaker sessions for craft food entrepreneurs at our new home above Forage Kitchen.
Each month, we’ll welcome a different speaker to our Oakland classroom to host a lively discussion on topics that are at the forefront of entrepreneurial minds: marketing strategies, legal issues, product development, staffing practices, and more. Aimed at sharing resources and cementing community among early-stage food entrepreneurs, you won’t want to miss a single one!
To attend, register here. Join us at the FCI Classroom for knowledge, resources, community, coffee and tea!
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